Privacy Policy

Endure Urgent Care (“Endure Urgent Care,” “we,” “us,” or “our”) respects the privacy of patients, visitors, and individuals who interact with our Website.

This Privacy Policy describes how information may be collected, used, disclosed, stored, and protected when individuals visit https://endureurgentcare.com/, use our digital features, submit online forms, interact with AI-powered tools, or access third-party services through our Website.

We recognize that healthcare-related information can be particularly sensitive and that visitors may reasonably expect a high degree of confidentiality.

Our privacy practices are subject to applicable federal and California laws, including healthcare privacy requirements where applicable.

Relationship to Our HIPAA Notice of Privacy Practices

Endure Urgent Care maintains a separate Notice of Privacy Practices describing how protected health information (“PHI”) may be used and disclosed in connection with medical treatment, payment, healthcare operations, and other legally permitted activities.

This Website Privacy Policy is intended to supplement, not replace, that Notice.

When information qualifies as PHI and is maintained or processed in a context governed by HIPAA, the applicable HIPAA requirements and Notice of Privacy Practices govern.

Other personal information collected through general Website interactions may be subject to different privacy laws and requirements.

You can access our Notice of Privacy Practices at:

https://endureurgentcare.com/forms/

Categories of Information We May Collect

Depending on how you interact with the Website, information collected may include the following categories.

Information You Voluntarily Provide

Information entered into Website forms or other interactive features may include:

• First and last name.
• Email address.
• Telephone number.
• Appointment preferences.
• General inquiries or messages.
• Patient status or other form selections.
• Information voluntarily included in free-text fields.

We encourage users to provide only the information reasonably necessary for their inquiry.

Medical and Health-Related Information

Certain interactions may involve information concerning symptoms, medical conditions, treatments, medications, appointment needs, or other health-related subjects.

The legal protections applicable to such information depend on the circumstances in which it is collected, the entities processing it, and applicable law.

Visitors should not assume that every Website form, email service, or AI chatbot is an authorized secure channel for transmitting medical information.

Automatically Collected Technical Information

When users access the Website, technical information may be collected through hosting systems, server logs, cookies, analytics services, and similar technologies.

Such information may include:

• Internet Protocol (IP) address.
• Browser type and version.
• Device type and operating system.
• Pages visited and navigation patterns.
• Date and time of access.
• Referring websites.
• Approximate geographic location inferred from technical information.
• Session information.
• Website performance and error data.
• Cookie identifiers and other online identifiers.

The specific categories collected depend on the technologies actually deployed.

Information From Third-Party Services

When users access appointment scheduling systems, payment services, patient portals, maps, or other external services, those providers may collect information directly.

Information shared with Endure Urgent Care through those services is handled according to the applicable service arrangements and legal requirements.

How We Use Information

Personal information may be used for legitimate operational purposes, including:

• Responding to inquiries.
• Facilitating appointment scheduling.
• Communicating information requested by users.
• Maintaining Website functionality.
• Improving Website navigation and usability.
• Troubleshooting technical problems.
• Detecting and preventing unauthorized activity.
• Supporting accessibility.
• Managing permitted administrative operations.
• Complying with applicable legal obligations.

Where information is used for healthcare treatment, payment, or operations, applicable healthcare privacy requirements govern those activities.

Information will not be used for purposes prohibited by applicable law.

Artificial Intelligence (AI) Chatbot and Automated Interactions

Our Website may feature AI-powered chat, automated assistants, or other conversational technologies.

These tools may process information entered by users to interpret questions, generate responses, or perform supported Website functions.

Nature of AI Interactions

AI tools are designed to provide automated informational assistance.

They are not substitutes for healthcare professionals and should not be relied upon for diagnosis, treatment, emergency triage, or personalized medical decisions.

Information Submitted to AI Tools

Depending on the tool’s configuration, information processed may include:

• Questions and messages entered by users.
• Technical session information.
• Conversation context.
• Browser or device information.
• Information voluntarily disclosed during an interaction.

Users should avoid entering medical records, detailed medical histories, Social Security numbers, insurance identifiers, financial information, or other sensitive information unless the tool is specifically authorized and identified as secure for that purpose.

Third-Party AI Technology Providers

AI features may rely on external technology providers responsible for hosting, processing, or generating automated responses.

Such providers may process information on behalf of Endure Urgent Care under applicable service agreements or, where clearly disclosed, under their own terms.

The precise processing arrangements depend on the provider and configuration.

Where HIPAA applies, appropriate safeguards and business associate arrangements must be implemented when required.

AI Conversation Storage and Retention

AI conversations may be temporarily or persistently processed or stored, depending on the technology and service configuration.

The applicable retention period, access permissions, and deletion procedures depend on the provider, operational needs, contractual arrangements, and legal requirements.

Users should not assume AI conversations are automatically deleted or inaccessible to service providers.

AI Training and Secondary Uses

Whether AI interaction data may be used for model training, quality improvement, analytics, or other secondary purposes depends on the specific service configuration and applicable agreements.

Endure Urgent Care will not authorize uses of protected medical information that are prohibited by applicable law.

Any secondary use requiring consent, authorization, or other legal safeguards must comply with those requirements.

AI Accuracy and Privacy Limitations

AI-generated responses may contain errors or misunderstand submitted information.

Users should not interpret an automated response as confirmation that a healthcare professional has reviewed their information.

AI services may also be affected by technical errors, service interruptions, or security incidents.

AI Privacy Questions

Visitors who have concerns about information entered into an AI tool may contact Endure Urgent Care using the contact information at the end of this Policy.

Requests concerning access, correction, or deletion will be evaluated according to applicable law, available records, and the relevant provider’s technical capabilities.

Website Forms and Email Communications

Our Website includes forms that allow visitors to contact the office.

Certain contact forms may transmit submissions through ordinary email rather than a secure patient messaging system.

Ordinary email and general-purpose Website forms may not provide the same protections as a designated secure patient portal.

For this reason, visitors should avoid submitting confidential medical information through these channels.

We may use submitted contact details to respond to inquiries and perform appropriate administrative activities.

We do not guarantee that email or form communications will be received, reviewed, or answered immediately.

Cookies and Similar Technologies

The Website may use cookies, pixels, scripts, local storage, or comparable technologies to support functionality and understand Website performance.

Depending on the services installed, these technologies may be used for:

• Maintaining Website operation.
• Remembering user preferences.
• Measuring website traffic.
• Identifying technical errors.
• Supporting security.
• Improving navigation.
• Measuring the performance of permitted communications or campaigns.

Some technologies may be operated by third parties.

Cookies may be classified as essential, functional, analytics, or advertising-related depending on their purpose.

Visitors can manage certain cookies through browser settings or available Website privacy controls.

Disabling cookies may affect some Website features.

Where applicable law requires consent, notice, or an opt-out mechanism for particular tracking activities, those requirements must be followed.

Analytics, Advertising, and Tracking Technologies

We may use analytics or other website measurement technologies to understand visitor activity and improve our online services.

Healthcare-related browsing activity can be sensitive, particularly when it reveals an individual’s interest in particular symptoms, conditions, or treatments.

We recognize that disclosure of identifiable health-related browsing information to third parties may create privacy risks.

We do not authorize tracking practices that violate applicable healthcare privacy laws.

Tracking technologies must be evaluated according to their actual configuration, the information transmitted, and the legal protections applicable to that information.

Any advertising, retargeting, or cross-context behavioral advertising activities must comply with applicable privacy and consent requirements.

Third-Party Scheduling, Payments, and Patient Services

The Website may direct visitors to independent service providers for appointment scheduling, payment processing, or patient-related services.

When visitors access these platforms, information may be collected directly by the provider.

Such services may have independent privacy policies, security practices, and retention requirements.

We encourage visitors to review those policies before providing personal or financial information.

Where a provider processes PHI on behalf of Endure Urgent Care, applicable healthcare privacy and security requirements must be satisfied.

Disclosure of Personal Information

Information may be disclosed in circumstances permitted or required by law, including to:

• Authorized personnel performing legitimate responsibilities.
• Service providers supporting Website operation.
• Technology and hosting providers.
• Scheduling and payment service providers.
• Professional advisers subject to appropriate obligations.
• Regulatory authorities or law enforcement when legally required.
• Other parties where the individual has provided valid consent or authorization.

Any disclosure of PHI is subject to applicable healthcare privacy requirements.

We do not treat the use of third-party services as permission for unrestricted sharing of personal or medical information.

Sale and Sharing of Personal Information

Endure Urgent Care recognizes that California law may provide rights concerning the sale or sharing of personal information, including certain uses of information for cross-context behavioral advertising.

We will comply with applicable restrictions and consumer rights where those provisions apply.

Whether a particular disclosure constitutes a sale or sharing depends on the actual technology, contractual arrangements, purposes, and applicable legal definitions.

We do not characterize disclosures as exempt merely because no money is exchanged.

Data Security

We recognize the importance of protecting personal information and health-related data.

Appropriate security measures may include administrative, technical, and physical safeguards proportionate to the information and systems involved.

Such safeguards may address:

• Access controls.
• Authentication.
• Secure transmission.
• System maintenance.
• Vendor management.
• Employee responsibilities.
• Incident response.
• Protection against unauthorized disclosure.

No website, network, email system, or electronic storage environment can be guaranteed to be completely secure.

Users should exercise caution when transmitting sensitive information electronically.

Where a security incident triggers legal notification obligations, applicable notification requirements will govern.

Data Retention

Personal information is retained only as appropriate for legitimate operational purposes, applicable legal requirements, and relevant recordkeeping obligations.

Retention periods may differ according to the type of information, the system in which it is stored, and the applicable legal framework.

Medical records may be subject to specific retention requirements that differ from general Website inquiry records.

Third-party services may maintain separate retention schedules.

When information is no longer required, it should be deleted, deidentified, or otherwise managed in accordance with applicable policies and law.

California Privacy Rights

California residents may have rights under applicable privacy laws, including the California Consumer Privacy Act, as amended by the California Privacy Rights Act, where those laws apply.

Depending on the information and applicable exemptions, rights may include:

• The right to know about certain personal information collected and disclosed.
• The right to request access to certain personal information.
• The right to request correction of inaccurate information.
• The right to request deletion, subject to legal exceptions.
• The right to opt out of certain sales or sharing of personal information.
• The right to limit certain uses and disclosures of sensitive personal information.
• The right not to be unlawfully discriminated against for exercising applicable privacy rights.

Not all rights apply to every category of information or every healthcare entity.

Certain PHI and medical information may be governed by separate healthcare privacy laws.

Requests may be submitted using the contact information below. We may need to verify identity before responding.

We will evaluate and respond to applicable requests within legally required timeframes.

Medical Information and Patient Rights

Patients may have additional rights concerning medical information under HIPAA and California law.

These rights may include, where applicable:

• Accessing medical records.
• Requesting corrections or amendments.
• Receiving information concerning certain disclosures.
• Requesting restrictions on certain uses or disclosures.
• Requesting confidential communications.
• Obtaining copies of applicable privacy notices.
• Filing privacy complaints without retaliation.

For details concerning PHI and patient rights, please review the separate Notice of Privacy Practices.

Children’s Privacy

The Website is intended to provide information about healthcare services, including services that may be relevant to minors and their families.

We do not intend general Website features to collect personal information from children in violation of applicable law.

Parents and guardians should supervise minors’ use of general Website features when appropriate.

California and federal laws may provide special confidentiality protections for certain healthcare services involving minors.

Nothing in this Policy overrides those protections.

If you believe personal information concerning a child has been collected improperly, please contact us.

MS, Email, and Marketing Communications

Where electronic communications are offered, we may use contact information for authorized appointment reminders, requested responses, administrative notices, or other permitted communications.

Marketing communications, where used, will be subject to applicable consent, privacy, and opt-out requirements.

Ordinary SMS and email may present privacy risks.

Individuals may contact the office to discuss communication preferences and available alternatives.

External Links and Embedded Content

The Website may include external links, maps, videos, scheduling tools, payment portals, and embedded third-party content.

Third-party providers may collect technical or personal information according to their own practices.

Endure Urgent Care does not control the independent privacy practices of external websites.

We encourage visitors to review applicable third-party notices.

Accessibility and Privacy

We seek to make privacy information available to individuals with disabilities.

Visitors who need assistance accessing this Policy or submitting a privacy request may contact our office.

Reasonable alternative communication methods may be provided where required by applicable law.

Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in technology, data practices, Website features, or applicable legal requirements.

The updated version will be posted with a revised effective or last-updated date.

Where additional notice or consent is legally required, we will follow those requirements.

Contact Information and Privacy Requests

For questions about this Privacy Policy, Website information practices, or applicable privacy rights, contact:

Endure Urgent Care

4451 Sepulveda Blvd
Culver City, CA 90230

Phone: (424) 353-0003
Email: info@endureurgentcare.com
Website: https://endureurgentcare.com/

Please do not include detailed medical information in an ordinary email privacy inquiry.

For questions involving medical records or protected health information, contact our office to request an appropriate secure communication method.

Important: This Website Privacy Policy does not replace our HIPAA Notice of Privacy Practices or any additional notices required by applicable law.